CONSUMER RISKS: HEALTH, MONEY, MENTAL EQUILIBRIUM 

Vasilenko Olga Viktorovna, Graduate student, Volgograd State University, suewa@mail.ru

316.342.6

Based on domestic, foreign scientific experiences and own sociological research the author has examined economic, physiologic and psychological consumer risks. The article has been defined consumer risk behavior of regional consumers.

human potential, consumer behavior, consumer risk, economic risk, physiologic risk, psychological risk.